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Welcome to the new CIC website!
Our new line is finally here, our new site is finally here, you are finally here and that all tastes pretty sweet. Be sure and check out all of the new designs we've been working on as well as the charities we support so that when you purchase an item you can decide which charity you want to support through your purchase. Peruse. Hang out. Pick out something that will look good on you or your bud and help change a life in the process. Thanks for visiting and thanks for your bizniz!
New Designs available now!
Welcome to the all new Call It Captivate! Check out the brand new merchandise we've stocked the store with.




What is Call It Captivate?
ART. PURPOSE. FASHION. GENEROSITY. CIC CLOTHING.

Call it Captivate (CIC) is a clothing company that actually has meaning. Created to express art through fashion, to inspire and most importantly be used as an outlet to give to those in need, when you purchase a CIC item, you personally are making a difference in someone's life, and you get to decide that difference. Just as seriously as we take making great art and clothing, we want to use this as a platform for helping. When you purchase an item from our collection, we give 20% of the proceeds to a charity that YOU decide. We have provided a list of credible charities that we believe in from poverty aid to rehabilitation and counseling facilities to disability aid so that when you make a purchase, you can decide which organization you would like for us to support on your behalf.

Created by musician and songwriter Bryce Avary of The Rocket Summer, CIC is the result of observing unfortunate realities around the world as a relentless touring artist and having a keen understanding of how fashion, art and entertainment engages culture. 

We believe in art, we believe in fashion, and we believe in helping those in need any chance we can. No matter how you look at it, most all of us on this planet like to wear clothes that represent who we are and that look great on us, our philosophy is why not help change a life for the better while doing it?